Property Type
Hotels & Hospitality
Whether institutional or individual, investor or lender, clients benefit from the fact that CBRE Hotels is uniquely positioned as a comprehensive, international service provider focused exclusively on hospitality.
Japan’s Hospitality Real Estate: A Strategic Growth Opportunity
Japan’s hospitality sector has emerged as one of the most dynamic and promising segments within the country’s real estate market, attracting increasing global attention. This momentum is largely driven by a surge in inbound tourism, which has led to exceptional performance across hotel assets nationwide. Hotels benefiting from this inbound demand boom have demonstrated strong resilience against inflation, positioning them as attractive investment targets amid rising interest rates and construction costs.From a mid- to long-term perspective, the sector offers compelling growth potential. While Japan faces demographic headwinds and a gradual decline in domestic demand, the government has set ambitious targets to expand the inbound tourism economy—aiming to welcome 60 million international visitors and generate JPY 15 trillion in related spending by 2030. These goals reflect a strong policy commitment to positioning tourism as a pillar of sustainable economic development.
CBRE Hotels offers fully integrated, end-to-end solutions across the entire lifecycle of hotel-related assets. Our services include market research, investment strategy, project management, transaction advisory, operational support, disposition strategy, and asset/property management. We are dedicated to helping clients unlock value and navigate opportunities in Japan’s rapidly evolving hospitality landscape.
Services
- Operations related to the sale of existing hotel-related assets
- Real estate strategy development and advisory
- Sales/rent brokerage for hotel development land acquisition
- Market reports and insights for new and existing hotel-related assets
- Operator selection and additional advisory work for existing hotels and development projects
- Asset management
Related Services
Investment Banking offers clients unmatched knowledge, investor access and strategic advice across the spectrum of real estate investment banking activities.
Our team of experienced real estate professionals offers investors in Japan and overseas attractive and strategic real estate transaction opportunities by leveraging our extensive global network and cross-functional capabilities.
Contact
Tomotsugu Ichikawa
Executive Director, Hotels, Capital Markets
Contact for Multilingual Professionals
Shuran Chen
Associate Director, Hotels, Capital Markets, Japan
CBRE Hotels
Exclusively orchestrates the sale and financing of hotel and resort properties for our hospitality clients.