CBRE Supports Hirogin Holdings with New Headquarters

CBRE (Japan Headquarters: Marunouchi, Chiyoda-ku, Tokyo) was entrusted by Hirogin Holdings Inc. (then Hiroshima Bank, Ltd.) to provide project management and workplace advisory services from April 2017 to May 2021 for the reconstruction of their new headquarters. The new building opened its doors today.

As a result of this project, the 50-year-old Hiroshima Bank headquarters was reimagined as a dynamic space in the city fit for a "comprehensive financial services group." The new building has 19 floors above ground and one basement floor. Hiroshima Bank and other Hirogin Holdings group companies occupy floors 8-19, housing about 1,600 employees. The building also has a lively café on the first floor, banking and securities stores on the second and third floors, and a large hall on the fourth floor that can accommodate up to 700 people.

CBRE was involved from the initial planning stages, analyzing the previous state of the office, conducting workplace surveys and developing strategies, and managing the overall project (scheduling, cost, quality). CBRE also advised on procurement, construction design, work style reform (activity-based working), change management, and a pilot program for temporary relocation sites. The workplace advisory helped strengthen collaboration across various departments and also improved operational efficiency.

Yusuke Minami (Manager, Planning Office, Corporate Planning Group, Corporate Planning Department, Hirogin Holdings) said, "This project to rebuild the head office is based on the concept of creating a 'solution terminal' that realizes the development and innovation of the local economy together with customers, ultimately becoming a place that represents our vision of being a 'Comprehensive Regional Services Group.' Thanks to CBRE's professional team who spearheaded the project, we were able to create an environment for new value creation. We also appreciate CBRE's transparent project management approach and proposals, which always included the latest case studies, market comparisons, and multiple alternatives. This enabled us to make the best accountable decisions which we greatly appreciate."

Masao Iwata (Senior Project Manager, Project Management, CBRE) also commented, "Based on the client's needs, we developed a workplace strategy and layout that would foster creativity, productivity, and efficiency. To support various workstyles, we proposed features such as an internal staircase to activate collaboration, a large floor space, and a mix of open and concentrated areas. By thoroughly managing the construction and relocation process (selection and procurement of contractors, interior designers, and moving vendors according to budget and schedule), we were able to complete the project on schedule and construct a building that satisfied the client. In recent years, the function of an institution's headquarters has been reviewed in line with the reorganization of regional banks and the consolidation of branches. This experience will therefore equip us with the know-how to continue to deliver superior results for clients with similar complex needs."

Project Outline

For inquiries about CBRE's Project Management Services
Masao Iwata <[email protected]>
Tel. 082 243 9321
Senior Project Manager, Project Management, Hiroshima Branch

CBRE Project Management Services
CBRE Project Management provides solutions for on-time and on-budget construction, renovation, and relocation using various resourcing models and unmatched expertise in multiple facility types (office, hotels, logistics, production facilities, R&D and data centers) - with customized solutions to ensure predictable, reliable, and successful results for our clients' various occupancies. We have a vast network of partners including designers and contractors and we work in a transparent and accountable manner, ensuring the highest level of confidentiality and integrity throughout the process.

For inquiries about CBRE's Workplace Strategy
Chinatsu Kaneko <[email protected]>
Tel. 080 9804 5533
Senior Director, Workplace Strategy, CBRE K.K.

CBRE Workplace Strategy
With deep expertise in Workplace Strategy, Experience Consulting, Change Management and Occupancy Management, we help our clients identify opportunities to reduce and/or reallocate their costs, more effectively manage their resources, improve employee engagement, and make decisions faster.

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