Viewpoint | Creating Resilience

Japan Viewpoint: Tips for retailers to secure storefront space amid lack of vacancies

May 20, 2025 5 Minute Read

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CBRE expects retailers will be forced to adopt more flexible storefront strategies to maximize the opportunities available to them. These include:

  1. Flexibility in lease conditions: Adopt a more flexible position towards store size and/or launch period.
  2. Addition of more cities as potential locations: As well as Tokyo and Osaka, consider cities with strong potential for stores targeting inbound tourist demand.
  3. Pro-active investment in new areas: Identify and invest in areas where tenant demand is expected to increase, thereby improving foot traffic through cross-store synergy.