2025 Asia Pacific Investor Intentions Survey: Japan Results

Appetite among Japan-based investors remain robust;
Focus shifts from core to value-added investments

• CBRE’s 2025 Asia Pacific Investor Intentions Survey was conducted in November 2024. The survey asked respondents about their willingness to acquire and sell properties in 2025, as well as their preferred investment strategies and asset types. This report summarizes the responses of investors based in Japan.

• The survey results suggest that investor appetite will remain strong in 2025. Although Japan's monetary policy normalized in 2024, any impact on the real estate investment market this year looks set to be limited.

• In terms of preferred investment strategies, interest in value-add investments increased in this year’s survey. This can be attributed to the widespread movement of pursuing returns under the current environment where interest rates and the cost of capital expenditures are rising.