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Japanese Retailers Eyeing International Expansion

October 16, 2017
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Tokyo, October 16, 2017 - CBRE Research today published “Japan Retailer Survey”; a report that gauges Japanese retailers’ intentions to expand abroad and their recent international store-opening strategies.

Highlights:

  • When respondents (retailers) were asked about their existing international presence and appetite for future expansion, the most frequent response was, “Have already opened stores overseas and are planning to expand further,” chosen by 41.4% of retailers. This was more tha​n double than those who selected the reverse option, “No plan to open stores overseas but planning to expand stores domestically,” chosen by 17.1% of respondents. All in all, more than half of the respondents gave a positive response when asked whether they were planning to expand overseas or grow their international presence.
  • For those who were considering expanding overseas, when asked why, the most frequent responses were, “Limitations to expanding in the domestic market,” and “To improve brand awareness”, each chosen by 48.6% of respondents. For retailers who were unfavourable towards growth overseas, the most common reason behind their stance was, “To focus on the operation of domestic stores,” chosen by 50% of respondents. The second most popular option was, “Difficulty in providing the same service and securing inventory as our domestic stores,” which was selected by 39.3% of survey participants.
  • The survey asked which regions retailers were considering for their overseas expansions. The most popular response was “Asia” (96.8%). With strong economic growth forecast in emerging markets and a lower start-up cost, Asia is popular for all retail sectors.

The full report can be downloaded from the CBRE website at
http://www.cbre.co.jp/EN/research/Pages/Special-Reports-ViewPoints.aspx?redirect=true

The most recent Japan Retail MarketViews can be found at
​http://www.cbre.co.jp/EN/research/Pages/MarketViews.aspx

Download PDF

Press Release
Japan ViewPoint: Japan Retailer Survey

About CBRE Group, Inc.

CBRE Group, Inc. (NYSE:CBG), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (based on 2016 revenue). The company has more than 75,000 employees (excluding affiliates), and serves real estate investors and occupiers through approximately 450 offices (excluding affiliates) worldwide. CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services.  Please visit our website at www.cbre.co.jp

Official Twitter account for Japan: @cbrejapan

Disclaimer

Neither CBRE nor its affiliated companies make any warranties or claims on the implied accuracy of the information contained herein.

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