logo redirect pin user minus plus fax mobile-phone office-phone data envelope globe outlook retail close line-arrow-down solid-triangle-down facebook globe2 google hamburger line-arrow-left solid-triangle-left linkedin wechat play-btn line-arrow-right arrow-right solid-triangle-right search twitter line-arrow-up solid-triangle-up calendar globe-americas globe-apac globe-emea external-link music picture paper pictures play gallery download rss-feed vcard account-loading collection external-link2 internal-link share-link icon-close2
Japan
  • Global
  • United States
  • Angola
  • Argentina
  • Australia
  • Austria
  • Bahrain
  • Baltics
  • Belgium
  • Brazil
  • Bulgaria
  • Cambodia
  • Canada
  • Chile
  • Colombia
  • Czech Republic
  • Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Ireland
  • Israel
  • Italy
  • Japan
  • Jordan
  • Kazakhstan
  • Kenya
  • Korea
  • Kuwait
  • Latin America
  • Luxembourg
  • Mainland China
  • Malaysia
  • Mexico
  • Morocco
  • Netherlands
  • New Zealand
  • Norway
  • Oman
  • Pakistan
  • Panama
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Romania
  • Russia
  • Saudi Arabia
  • Singapore
  • Slovakia
  • South Eastern Europe
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • Turkey
  • Ukraine
  • United Arab Emirates
  • United Kingdom
  • Venezuela
  • Vietnam
Log In
  • Global Intranet
  • myCBRE
  • Services
    • Business Lines
      • Advisory & Transaction Services
      • Capital Markets
      • Global Workplace Solutions
      • Property Management
      • Valuation Advisory & Consulting Services
    • Industries & Specialities
      • Office
      • Industrial & Logistics
      • Retail
      • Data Center Solutions
      • Hotels
      • Flexible Workspace
    • Services for Investors
      • Asset Management
      • Capital Advisors
      • Consulting
      • Leasing & Advisory
      • Project Management
      • Property Management
      • Property Sales
      • Valuation & Advisory
    • Services for Occupiers
      • Enterprise Facilities Management
      • Leasing & Advisory
      • Occupier Consulting
      • Project Management
      • Transaction Management & Portfolio Services
      • Valuation & Advisory
      • Workplace Strategy
  • Properties
  • Research & Reports
    • About Research
      Japan Research Archive
      Asia Pacific Research
      Global Research & Reports
      Global Research Support
  • People & Offices
  • About CBRE
    • Corporate Information
      Corporate Profile
      A Message from the President & CEO
      Media Center
      Asia Media Center
      Case Studies
      Awards & Recognition
      Investor Relations
      Corporate Responsibility
      Careers
      File Transfer Services

Previous

Press Release
APAC Real Estate Funds: Total US$25.5 Billion Disposed in 2015, Funds Termination Extended

Next

Press Release
ASIA PACIFIC INVESTOR INTENTIONS SURVEY 2016: BUYING INTENTIONS REMAIN LARGELY POSITIVE
  • Home
  • About CBRE
  • Media Center
  • CHINA REMAINS TOP DESTINATION FOR INTERNATIONAL RETAILERS IN ASIA PACIFIC; INTEREST IN JAPAN AND SOUTHEAST ASIA SURGES

CHINA REMAINS TOP DESTINATION FOR INTERNATIONAL RETAILERS IN ASIA PACIFIC; INTEREST IN JAPAN AND SOUTHEAST ASIA SURGES

March 23, 2016
  • Email
  • Share
  • Tweet
  • Share

But High Operating Costs Will Prompt More Careful and Strategic Expansion

​*The Japanese translation of this release was disseminated in Japan on the March 23.

Hong Kong, March 3, 2016 – China has retained its status as the top target market for retailer expansion in Asia Pacific, according to the seventh edition of How Active Are Retailers Globally?, a CBRE study of over 150 major international brands based in Americas, Asia Pacific and EMEA.

China was the top market in Asia Pacific and the fourth most popular destination globally, with 27% of retailers looking to expand there. The next highest ranked Asia Pacific markets were Hong Kong in sixth position (24%), Japan in seventh (22%) and Singapore in ninth (21%). European markets dominated the top destinations this year.

The findings come despite a slowdown in retailer expansion in China and Hong Kong amid weaker consumption growth. Retailers nevertheless continue to see these locations as their most important markets and are responding to the slowdown by adjusting their portfolio strategy.

Retailer interest in Japan increased significantly in this year’s survey, with 22% of retailers surveyed indicating they plan to expand in this market in 2016, compared to 16% in 2015. This market is benefiting from solid domestic consumption and strong spending by inbound tourists. The weaker yen continues to support the entry and expansion of foreign retailers, particularly those from the United States and Europe.

Expansion in Southeast Asia is set to surge this year, with retailer interest in Malaysia (10.5%), Indonesia (9.2%), Thailand (8.5%), Vietnam (8.5%) and the Philippines (7.8%) more than doubling compared to 2015, when all markets registered between 1-3%.

While there are strong positive indicators, retailers generally remain cautiously optimistic towards the retail environment in 2016. When asked to identify the risk factors likely to affect them in the coming year, real estate cost escalation (56%) and unclear economic prospects (42%) were their top concerns, a finding similar to last year.

“High operating costs, particularly rents and labour in Asia, will see more caution among retailers in 2016. Retailers will shift their focus from expanding their store networks to rationalisation; improving in-store profitability; and upgrading to better locations,” said Dr. Henry Chin, Head of Research, Asia Pacific, for CBRE.

The survey also found that the growth of e-commerce is not deterring retailers’ plans to add to their network of physical stores. 83% of brands said their physical store expansion plans in 2016 would not be affected by the growth of e-commerce, while just 22% said they felt online retail posed a threat to their business.

“Despite economic uncertainty and the growing popularity of online shopping, retailers still believe physical stores are critical for their brand image. Shoppers still like to go into stores to physically touch a product and enjoy the feel-good factor associated with a brand experience. The challenge now for retailers is to build an engaging offer that encourages consumers to stay longer in the store and spend more. As online shopping continues to grow, shopping malls need to embrace ‘retail-tainment’ and adjust their trade mix to include more experience-oriented retailers. Those that do will be best placed to attract and retain foot traffic,” said Joel Stephen, Senior Director and Head of Retailer Representation, Asia at CBRE.

Download PDF

Press Release
How Active Are Retailers Globally

​

About CBRE Group, Inc.

CBRE Group, Inc. (NYSE:CBG), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (based on 2016 revenue). The company has more than 75,000 employees (excluding affiliates), and serves real estate investors and occupiers through approximately 450 offices (excluding affiliates) worldwide. CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services.  Please visit our website at www.cbre.co.jp

Official Twitter account for Japan: @cbrejapan

Disclaimer

Neither CBRE nor its affiliated companies make any warranties or claims on the implied accuracy of the information contained herein.

Media Contacts

Marketing & Communications
+81 3 5288 9283
  • About Us
  • Corporate Information
  • People & Offices
  • Media Centre
  • Corporate Responsibility
  • Investor Relations
  • Careers
  • Contact Us
  • Disclaimer
  • Terms of Use
  • Japan Privacy Policy
  • Global Web Privacy and Cookie Policy
  • Transactions Involving Financial Instruments
  • Basic Company Policy on Dealing with Anti-Social Elements
  • Global Supplier Code of Conduct
  • LinkedIn
  • Twitter
  • Facebook
  • YouTube
  • Instagram